February Marketing - for business growth

News

June 2008

February Marketing MD Tracy King this month delivered a talk on viral marketing at The Amaz!ng Meeting conference in Las Vegas. Contact us if you would like more information on our viral services.

What fun! We're record breakers! Alongside client Richard Wiseman and Teller (you know, the quiet one from Penn & Teller), we created a world record spoon bend in Las Vegas...as you do. Details at www.spoonscience.com

We're happy to announce the launch of the newly-completed website for client Nu-Phalt Ltd. Incorporating a nifty interactive demo of their key product, the site is designed for both a public and commercial audience. www.nuphalt.com.

May 2008

Amongst the serious work, this month we've had fun with a new skin for the UK Quirkology site, and a splash page for Hertfordshire University's Glenn Hitchman in association with Hasbro Games, Psychic Cluedo.

April 2008

April fool! We had fun last month creating the graphic for Nature.com's April 1st prank, a spoof science story about clowing and biology. We were asked to create a fake 'heat map' photo to show a red nose effect.

March 2008

A warm welcome to new February Marketing client Nu-Phalt Ltd. We'll be working closely with Nu-Phalt to redesign their websites and marketing materials, so watch this space for project news.

February 2008

We have just launched our first Spanish-language site, for client Temas De Hoy. The site accompanies the Spain release of psychology book Rarologia, and is a sister site to the UK and USA Quirkology channels. Check out the site at www.rarologia.com.

January 2008

We're proud of the 'gold necklace' logo we designed this month for an online study, The Name Experiment. Featured on the homepage of the Edinburgh Science Festival, you can also see the logo and take part in the experiment at www.nameexperiment.com.

December 2007

Congratulations to our client Basic Books, part of the Perseus Group, who have just won the coveted title of Publisher of the Year. Read about it here.

November 2007

The Quirkology campaign is continuing to gather attention, this time thanks to the third video in the series, The Prediction. This has become a Facebook viral, being posted by fans to SuperWalls across the globe and increasing YouTube views to over 1.2million so far.

August 2007

February Marketing launches www.queenofdumped.com for client Macmillan Publishing. Read more about it on our Featured Projects page.

July 2007

On the back of the 1.5million-viewed Colour-changing Card Trick, a viral seeded by February Marketing, another video in the Quirkology campaign has recently become an internet hit. This time it's the Psychological Card Trick, which became a Featured Video on GoogleVideo.

May 2007

February Marketing is featured in a Publishing News article celebrating the success of client Macmillan’s digital campaign.

Read the article here


As a result of February Marketing’s extensive seeding, the viral video for Macmillan’s book Quirkology reaches 800,000 views in only two weeks and is YouTube’s #1 Featured Video – a unique achievement for a book advertisement.

Queen of Dumped
 Project: Online marketing campaign
 Client: Macmillan Publishing
read more

Quirkology
 Project: Online marketing campaign for Quirkology
 Client: Macmillan Publishing
read more


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